Marketing is a form of storytelling. And we at WhatsAd have provided you with an affordable platform to tell your story. But we don’t want you to just say anything but to create memories in the minds of your audience.
Just as the saying goes, a picture is worth a thousand words. We believe in telling a story with good visuals. What other better way to remember something than what has been imprinted in our mind’s eye.
Follow these 3 tips to build an amazing visual story.
- Use real pictures
I agree it’s easy and quite inexpensive (unless you get sued over copyright issues) to grab stock images for your ads or marketing displays. But unfortunately, this move doesn’t come across as original especially to clients seeking to associate trustworthiness. WhatsAd hopes using original photos would increase credibility and loyalty.
- Try info-graphics (a combination of images and data)
Combine statistics from verified sources and compelling photos, then sit back and what your engagement rate shoot up. It would surprise you the number of people interested in the “cartoonish” representation of facts. The next time you are designing an ad to place on WhatsAd, try this and record the highest number of viewers ever.
- Have you tried Video?
You don’t need a lot of equipment to make a good video, simply use your smartphone and you are good to go. Videos are engaging and they also go the extra mile to show the human side of your brand. This connects to your audience more deeply and builds brand loyalty.
Now before taking a shot at these tips, know your audience.