Content Planning and the Customer’s Journey

Content powers every channel and without it, you cannot do effective advertising, SEO or even word of mouth.

Before you write your advertising plan have in mind that all marketing involves content. Content powers every channel and without it, you cannot do effective advertising, SEO or even word of mouth.  Simply put, content is the voice of strategy. Let’s establish some key points here. Awareness is created through content. Interest (buying) is generated … Read moreContent Planning and the Customer’s Journey