Marketing Tip: Cease Calling Everything ‘Content’

Stop calling everything content

We always hear people talking about needing ‘content’ for their websites, blogs, and social channels. For the past week, we have been taking lessons on content. How important it is and ways to maximize it. But what exactly is content? What should we be calling content? Does any kind of content work for us? How … Read moreMarketing Tip: Cease Calling Everything ‘Content’

Content Planning and the Customer’s Journey

Content powers every channel and without it, you cannot do effective advertising, SEO or even word of mouth.

Before you write your advertising plan have in mind that all marketing involves content. Content powers every channel and without it, you cannot do effective advertising, SEO or even word of mouth.  Simply put, content is the voice of strategy. Let’s establish some key points here. Awareness is created through content. Interest (buying) is generated … Read moreContent Planning and the Customer’s Journey